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Few & Found

Privacy

Privacy policy

Last updated November 9, 2026

We collect as little as we can. There are no reader accounts, no advertising trackers, and we never sell or share your data.

Analytics and cookies

We use up to three analytics tools to understand which finds people read and click. None of them is used to show you ads, and we never track the admin area.

  • Plausible Analytics — counts visits and clicks without cookies and without collecting personal data. It runs for everyone.
  • Google Analytics 4 — page views and events such as clicks on shop links. Cookies: _ga, _ga_* (up to 2 years).
  • Microsoft Clarity — anonymous heatmaps and session recordings to spot confusing pages. Form fields, including your email, are masked. Cookies: _clck (1 year), _clsk (1 day).

In the EEA, the UK and Switzerland, Google Analytics and Clarity stay off until you click Accept; both start in “denied” consent mode and set no cookies. Elsewhere they are on by default. We remember your choice in a cookie called ff_consent for 6 months, and ff_region (30 days) remembers whether we need to ask. You can change your mind any time with “Cookie settings” at the bottom of every page — declining also removes the analytics cookies already set.

Newsletter

If you subscribe, we store your email address, the date you subscribed and confirmed, and which page you signed up from. We use it only to send the newsletter. Emails are delivered by Resend, and subscriber data is stored in MongoDB Atlas. We use double opt-in, so you'll get a confirmation email first. Every email has a one-click unsubscribe link, and you can ask us to delete your address at any time.

To stop spam we briefly use your IP address for rate limiting when you submit the form. We don't store it with your subscription.

Shop links

When you click through to a shop, that shop or its affiliate network may set cookies to attribute the sale. Their own privacy policies apply on their sites.

Your rights

You can ask to see, correct or delete the data we hold about you. Write to hello@fewandfound.com and we'll reply within 30 days.